Memories in the Making Event



Laguna Art-A-Fair and Art-A-Fair Foundation Present

A Celebration of Memories; a benefit for Memories in the Making®
the signature art program of Alzheimer’s Orange County

Join us for our Fundraiser

Hosted by Jon Madison at Madison Square & Garden Café
in Laguna Beach, California
Sunday, May 1, 2015
4 PM – 7 PM

– Silent Auction to benefit Memories in the Making®
– Live companion art painting being created by Laguna Art-A-Fair artist Hugo Rivera
– Music by BATTISTA Spanish Guitar with Latin Percussion
– Learn more about all 3 organizations
– Beverages, hors d’ oeuvres, and desserts

In case of severe rain the event may be cancelled.
Check the Laguna Art-A-Fair Facebook page for updates.

Reserve your Event Ticket today with a $25 donation.
Tickets will be mailed within 2-4 weeks of purchase  [wpepsc name=’Celebration of Memories Reservation ‘ price=’25.00’]

I am unable to attend but please accept my $25.00 donation to support Memories in the Making®  [wpepsc name=’Memories in the Making Donation ‘ price=’25.00’]


What is Memories in the Making® ?

Memories in the Making® paintings are created by individuals with Alzheimer’s disease or other dementia. Introduced in 1988, it is the signature art program of Alzheimer’s Orange County. Classes occur in assisted living communities and adult day centers on a weekly or bi-weekly basis. Memories in the Making® classes differ from traditional arts and crafts classes offered for the elderly because they focus on creative expression as a form of non-verbal communication.

Memories in the Making® allows self-expression under the guidance of an art facilitator trained specifically to work with individuals with memory loss and dementia. The painting process is tailored to provide structure and support for the participant, while at the same time allowing them to create their own message on paper. Each participant chooses their subject and upon completion is asked to title their painting. From the title and image, the art facilitator engages in conversation and asks questions to encourage story telling through art. It is common for participants to paint memories from long ago or use images to express what they can no longer communicate using words. Classes are held in a group setting to allow conversation and reminiscing of life experiences. It can also be a one-on-one activity with a family member or through in-home care by a professional caregiver.

The part of the brain responsible for creativity remains largely intact and for some persons with dementia, their creative ability is enhanced. As verbal skills decline, the desire to express oneself remains. Memories in the Making® strives to use artwork to fulfill the participant’s need to communicate through art.

Each year the paintings are submitted to Alzheimer’s Orange County for entry into the Memories in the Making® Art Exhibition. Select paintings are framed and displayed to validate the participant’s abilities, provide awareness for the disease and raise funds.

1607 untitled pairing
Untitled Memories in the Making® artist

FullSizeRender (5)-Vivaciousness
Vivaciousness –companion art piece

Live Companion Art Painting
Inspired by one of the Memories in the Making® paintings, Laguna Art-A-Fair artist Hugo Rivera will be creating a live companion art piece during the event. His companion painting will be made to complement one of the paintings completed by an individual with memory loss or dementia. Hugo’s painting and the Memories in the Making® painting will both be available at the silent auction during the event.


About Hugo Rivera
“My art work is a fusion of my abstract world and the traditional methods in art instruction of the human figure; where colors play with the rhythm of the forms and textures, creating interesting compositions. It is my responsibility to allow the artistic elements engage one another for an amazing pleasure that will be shared by all who appreciate”.

Hugo Rivera is the world’s first post-modern fresco artist. Mr. Rivera has been well-schooled in classical art and techniques. Although he gained prominence as an interpretive modern artist, he felt that much of the modem art world was banal and had lost sight of painting’s roots in the classical arts. In his move to post-modernism, he sought to bring classical techniques to the altar with modern interpretations. Thus was born the art style of post-modern fresco. This technique, which was so wildly popular in Renaissance Italy, brings a stunning marriage of the old and the new. Hugo has many paintings under his belt in acrylic, oil, and his most recent work, frescos.

Hugo Painting Hugo



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